Niching Up is written by Chris Dreyer, CEO and founder of Rankings.io, an SEO operations agency. In this book, the author shares his personal experience with niching and how he has benefited from it. The author has presented the concept of niching, with the help of which a person can grow his business further, and how it can be more efficient, strategic, and profitable. It’s elaborated in eight chapters in detail, starting with an introduction about niches, how to find your niche, the pros and cons involved with niching, advantages and disadvantages of niching, etc. The author has explained the concept of 'niching up' very well in eight concise and short chapters. Niching up means moving forward from a place of abundance and growth; niching is scarcity. Niching provides opportunities and opens the door to many things, including more or better opportunities. The author's journey with niching, personal experiences, and mistakes may help readers of this book impr...