The author has presented the concept of niching, with the help of which a person can grow his business further, and how it can be more efficient, strategic, and profitable.
It’s elaborated in eight chapters in detail, starting with an introduction about niches, how to find your niche, the pros and cons involved with niching, advantages and disadvantages of niching, etc. The author has explained the concept of 'niching up' very well in eight concise and short chapters.
Niching up means moving forward from a place of abundance and growth; niching is scarcity. Niching provides opportunities and opens the door to many things, including more or better opportunities. The author's journey with niching, personal experiences, and mistakes may help readers of this book improve their own existing businesses or businesses they dream of founding. This book is very informative, and each chapter is well designed and equipped with various marketing and business terms and supportive data from the author’s personal life experiences and market research.
The author also addressed very important questions like, "Should I niche?" and When should I niche? How does being specific make you substantially more memorable and create the perception of deeper expertise?
To find all the answers and more information about niching, I recommend this book to business owners, entrepreneurs, marketing and business relationship managers, and many other readers with side hustles in their careers or who are self-employed.
This book is well written and edited. I rate Niching Up by Chris Dreyer 4 out of 5 stars. Deducted one star due to a few minor errors observed.